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Absynth - One More Time

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Monday 12 December 2011

Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?


The development of new media technologies over the last few years has been HUGE! There have been many changes to the way media is presented, distributed, produced and marketed. HD TV, Web 2.0, Youtube and New Social Media Technologies are key examples.

We utilised new media technologies throughout our project, from research/planning right through to the audience feedback/evaluation. New media technologies have been essential in providing efficiency, professionalism and quality in particular.

Web 2.0

The development of the internet to Web 2.0 has been very important to the media industry, and we ensured that we illustrated a vast number of its features in our final outcome.

A variety of features are listed in our website which are illustrated below:



We also made a mobile website which is a key feature of our marketing campaign as we are targeting teenage males/females who tend to use their mobiles 24/7, therefore being able to access our artist through their phones is a huge development in new media.


 
Wix.com was the software we used to produce our website, it's a flash-based software (no HTML!) and far less complicated than a programme like Dreamweaver. It's an easy software to understand and offers a variety of features which we made sure to dig into, the adding of photos, live links, videos, and changing font sizes and colours were all extremely easy!



Adobe Premiere Pro/Photoshop CS5

Our Media department is lucky to have very up-to-date media technologies. To edit our music video we used adobe premiere pro and it's various features have been incredibly important, the following video illustrates some editing features we applied:



Colour Grading was VERY important in the final stages of production, to give the video a professional look and a consistent style. The following tutorial has been created by my group on "how to colour grade":





We also used Photoshop CS5 to edit photos and create our album cover/merchandise.

The paths tool and various layer types, such as 'overlay' and 'lighten' were specifically used by myself, and helped to add variety and professionalism to our work.


Scribd

Scribd has been used as an easy way to present documents in an HTML format.



eBay/Amazon

Both were particularly useful in the research and planning stages. We had various products to purchase, which included the Panda Costume, a Boombox for the artist, and headphones...



Sony HDV 30

Our group used various HD Cameras throughout this project, one of which was the HDV 30. I experimented with various functions, including manual focus and contra-zooming. The HD camera added a greater richness, depth and quality to our shots in comparison to other standard DV cameras. 


Social Media

96% of 16-24 yr olds use social networking sites and this statistic is key in understanding why we chose to promote our work through facebook, twitter, youtube...

Facebook

Possibly the most relevant example of essential social media is Facebook. It was use throughout the project, particularly in the research and planning stage and when creating facebook events.

Communication was essential throughout the project and I believe we had top quality communication, myself and Sam chose to use Blackberry Messenger along with Screen Muncher (a screen caputure application) to refer to relevant conversations or examples. We have a Facebook group which we regularly post in to allow efficient communication:



We used Facebook to create and promote events relating to our media product, particularly when attracting actors for our various shoots:




We have also used Facebook to gather larger audience feedback in terms of the evaluation/post-production stage.

Twitter

Twitter was used mostly in the research/planning stage, we made our own twitter account in which we posted info to the public relating to how the project is panning out.


Youtube

Youtube has been a huge success and is a great way to publish videos for the whole world to see.

We have used Youtube as an efficient and intelligent way of posting various videos relating our final product and reaching our audience.



Demographics can also be analysed through Youtube's 'Insight' feature, for example I can see which gender tends to watch our videos and from what age group/location they're from.

Blogger

Blogger has obviously been used as a way of presenting our ideas through our group/individual blogs (particularly in the evaluation stage), my understanding of HTML coding has yet again improved as i've browsed through the coding to edit various features of my blog's design (mostly self-taught).


Without the development of new media technologies, i'm nyouot sure we could've produced such high quality work in such a short time-frame.

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