BLOGGER TEMPLATES - TWITTER BACKGROUNDS »

Absynth - One More Time

Album Cover

Album Cover

Website

Tuesday 13 December 2011

Question 3: What have you learnt from your audience feedback?

Our Target Audience

16-24 Year Old Males/Females

After conducting a huge year 13 media screening which generated 150+ people, we decided to get an insight into some people's opinions which led us to creating a focus group of 9 people mostly ranging from 17-18 years old. Our screening was a huge success and we got some invaluable feedback due to some well written questionnaires:



Group 4 Audience Feedback Questionnaire

Group 4 Questionnaire Answers 2

Furthermore, we decided to interview a boy and a girl from our focus group to get an insight into their minds and what they specifically think of individual aspects of the music video:



We also had a group discussion regarding the feedback from the questionnaires written by our focus group.



Summary

Music Video

On the whole, our focus group's music tastes were very widespread, regardless they still agreed that our genre of music was either Dance or Techno.

They felt happy, cheerful, positive, 'made them laugh' which illustrates that our video has a feel good factor which is important and something we hoped to achieve.

On the whole, peoples favourite part was the London Underground section, they loved the Panda dancing on the train and some also chose the Greggs part as their favourite. This is probably because these are areas the public can relate to and therefore seeing a Panda in their everyday places is particularly enjoyable.

They didn't enjoy the Panda stealing bike part as they said it promotes stealing, which wasn't the message we were illustrating, we were trying to portray a cheeky Panda, not a theif. Someone also disliked the observational style, which in our opinion is a good thing as we were aiming to achieve a documetary style so we're glad this has been achieved. Including the artist was another issue raised, e.g. David Guetta and they said that the video was quite repetitive, however this is something we aimed for as the song is very repititive and this amplifies Andrew Goodwin's idea of illustrative music video.

Out of 10, the video was rated on average 8.3/10 which is pretty good.

Album Cover

Our focus group found it easy to identify the artists name, album name and the production company which are key elements/conventions of all albums.

They identified the genre as Dance after seeing the album cover, due to the DJ element.

They all found it visually appealing and they loved the layout, the big picture and the colour.

Some, however disliked the font/font colour and one suggested another picture on the front colour, however this point is perhaps quite ignorant as we have researched solo female artists, and one large close up is the typical convention.

Out of 10, the album cover on average was rated 7.9/10

Website

Our Focus Group answered yes to all key concepts.

They loved the colour scheme and how professional it looks, they also enjoyed the features such as the Tour Dates.

They disliked the music autoplay feature and suggested some sort of volume control, one also said that the site is quite congested.

The majority of our focus group said that they would re-visit the site due to the sheer mass of content involved.

Out of 10, the website achieved on average a huge 8.8/10

0 comments: